Use of Personal Data for Direct Marketing Purposes

YF intends to:   

1. YF intends to use your name and contact details for promotional and marketing purpose including sending marketing communications and conducting direct marketing to you by electronic and non-electronic means including by post;
2. marketing communications and direct marketing include the following classes of products and services (including providing reward, loyalty or privileges programmes) :   
   
   1. insurance, annuities, banking, wealth management, retirement plans, investment, financial services, credit cards, securities, personal tax, legal consultation, will drafting, trusts and estate planning services and related products and services;
   2. health, wellness and medical, food and beverage, sporting activities, memberships and related products and services;
   3. media, entertainment and telecommunications services;
   4. reward, loyalty or privileges programmes and related products and/or services;
   5. elderly care, travel, shopping and purchase, entertainment, household assistance, concierge services and related products and services; and
   6. products and/or services offered by entities of the YF or co-branding partners may be marketed where permitted by law.
3. YF intends to transfer your name and contact details to YF and its subsidiaries’ business partners, and YF’s marketing partners to enable them to market any of the above products and services to you. We may provide your personal data to such transferees for gain.
4. YF requires your written consent (which includes an indication of no objection) for YF to use and to provide the data to the third parties as set out above for any promotional or marketing purpose.

You may withdraw your consent for YF to use and to provide to a third party of your personal data for direct marketing purposes at any time, and thereafter YF shall, without charge to you, cease to use such data for direct marketing purposes. If you wish to withdraw your consent, please make a request in writing to the Personal Data Protection Officer at 7/F, 38 Gloucester Road, Wanchai, Hong Kong.